Animation Company Dublin An "explainer movie" is a brief video which provides an introduction to or a summary of a topic. An explainer movie is a short animated video which focuses on explaining a business idea in an easy, engaging and persuasive manner, by utilizing a clear and concise speech; attractive and captivating visuals that instantly grab the viewer's attention. It is both informational and educational, generally it clarifies what the business provides, how it can assist the consumers with their problem and why that product/service is the best option in the market. Attributes What makes these videos distinct from any other advertising video? Check out their attributes! - Short: explainer videos are brief and quite straightforward (no longer than 90 seconds on average). - Simple: they pass out a very simple and clear message by obeying the classical story structure of "what", "how" and "why". - Determined by the target audience and their issues: these kinds of videos are made to meet the target audience's requirements, in order to make them feel recognized with the organization's proposal. - Top quality: to get the very best marketing outcomes, these videos have to have the highest quality in order to make the company stick out from the competition. - Animated personalities: explainer videos generally use animated characters to provide a fun touch that generates a strong relation to the target market. - Branding colours: they generally use the look & feel of the brand's identity in order to spawn strong brand recognition. - Music: explainer movies have sound and music effects which set the mood to tell a specific story and help boost participation. - Expert voice-over: These videos are also featured with a professional voiceover artist that show what's being shown on screen. Benefits Of An Explainer Video Now that we know what an explainer video is and what their most important features are, the question is: how can it help you promote your company? We've compiled 4 great benefits they need for improving your advertising plan. Check them out! 1: Describe your business idea in just a matter of seconds - Explainer videos are excellent to spell out your business idea in just a few seconds, they function perfectly to immediately grab your audience's interest. By placing an explainer movie above the fold on your site, you could raise the average visit time by 2 minutes! 2: Boost your online visibility - Hence, if you make your visitors stay longer on your own page, it is widely appreciated by Google (or some other search engine), considering it of curiosity and will rank it higher. Additionally, video content gives you the opportunity to be on YouTube, the 2nd largest engine and the 3rd biggest social networking site on the internet. 3: Increase conversions - Explainer videos are very catchy, attractive and persuasive, and they encourage people to continue watching. People may realize what you do at a quick, easy, informative and enjoyable way. This is very important to start growing your conversion prices. Just for you to have an idea, an explainer video may grow conversions by 20 percent on average! 4. Build brand awareness - If you apply the colors of your brand to the landscape and background of your movie, the viewers will understand that your organization is your one behind this proposal. Furthermore, if you personalize the characters of the video according to your target audience's personality, look, era, etc. you will generate a powerful emotional bond with them. All this really helps a lot to construct brand awareness and drive confidence towards your company. Consequently, if you consider the main features of those videos, you can see they may help you through each phase of the sales funnel: awareness, consideration and conclusion. It all depends on the message you would like to transmit and what sort of "activity" you want to generate from your target audience. Do not miss the opportunity to use such a great cost-effective marketing tool! App Explainer Video
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May 2018
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